2. Bud Light
Bud Light comes second on our list for marketing failure. In April 2015, BudLight came up with a new campaign with the tagline “The perfect beer for removing ‘no’ from your vocabulary for the night. #UpForWhatever.”
This campaign faced large criticism from the media and public, for obvious reasons. Given the role that alcohol plays in many things that would have been a “no” without a night of drinking — driving under the influence, sexual assault, vandalism, public urination, random “woot-woot” -ing as you ping-pong down the sidewalk — it’s probably not the best idea for a multinational multibillion-dollar business like Bud Light’s parent company AB InBev to publicly acknowledge that its product can lead users down a path to stupid consequences.
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3. H&M Clothing Company
Would not directly call it a marketing blunder, but a listing or advertising fail from one of the world’s top firms. This dates back to 2018 (not that far) when H&M listed something very offensive. The company listed a sweatshirt featuring a black boy posing with “coolest monkey in the jungle” written on it.
The company did not just stop there but the company released another ad where the white kid was shown wearing a hoodie that written: “Surviving expert” exacerbating the issue further.
The whole campaign backfired and later H&M apologized for the racist ad and removed the boy from it.