Boat Lifestyle, a fashion tech brand that is a blend of music, design, and activity sports, has signed actor and singer Diljit Dosanjh as their new brand ambassador.

With Diljit Dosanjh as a brand’s face, boAt means to contact a ‘desi tune’ with music lovers. The company has marked multi-talented Diljit Dosanjh to focus on the music lovers seeing his agreeability across ages.

boAt items have been developing from wired to remote, from headphones to earbuds, and have even associated with the tech giants companies like Amazon, Flipkart, and Google for voice-enabled speakers. Subsequent to building up strength in the sound accessories market, the brand has now appeared in the ‘wearables’ class.

The boAt was founded by two Indian business visionaries who had well experienced in sound gear and electric equipment fragments.

Aman Gupta, Co-founder of boAt, said, “Diljit Dosanjh has a straightforward but cheerful and amazing character. From his goofy outfits to his stout shoes to his off-the-cuff while conversing with electronic gadgets is the thing that is respected by millions of millennials and Generation Z supporters. Remembering something similar, we realized he is the ideal fit as a boat head product.”

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Commenting on the brand, Diljit Dosanjh said, “Punjabi music and old stories are bass-weighty and boAt’s top-notch yet popular products permit one to have incredible sound insight. At boAt, I have another accomplice, which is really Indian, and resounds with my personality.”

Previously, the famous music apparel brand boAt had roped in Kartik Aaryan and Kiara Advani as their brand ambassador. Clearly, the brand was watching out for a new youthful face, and Kiara possesses all the necessary qualities impeccably particularly with her new film industry victories.

Along with the Bollywood, the brand also on-boarded a few miniature powerhouses in India’s music, dance, and sporting teams, and took advantage of the nation’s cricket obsession, turning into the sound accomplice for six groups in the Indian Premier League and recruiting cricketer Shreyas Iyer as a boat brand ambassador.

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