The whole world is suffering from the COVID19 pandemic and complete lockdowns that have constrained schools and universities to stay shut. During these hard times, students needed to shift the classes of their respective institutions to online via smartphones and laptops. So keeping that in mind, Britannia has now launched a brand new challenge called Good Day Learn from Home contest where the Britania product lovers can have a chance to win a laptop every hour.

Good Day, the biggest brand of Britannia, carried out the campaign weekly with a cross country Television, social media, and Print media advertisement. The topical TVC catches the indistinguishable obligation of school friendships and the delight of learning together. The Good Day Learn from a Home campaign is designed by McCann Worldgroup, formerly McCann Erickson, which is an American global advertising agency network.

The ad film features 2 friends who are brought together while learning from home, because of Britannia Good Day. As one kid wins a PC by taking an interest in the #LearnFromHome content, he welcomes his friend over to share his euphoria and study alongside him very much as they did in school.

This could be a brilliant chance for somebody who doesn’t have a laptop to get one. Interested people should simply buy a Britania’s Good Day biscuits packs and SMS the LOT number to a pre-assigned phone number.

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To have the option to participate in the Britannia’s Good Day #LearnFromHome contest, the consumers need to purchase any Good Day biscuits pack. Then search for the parcel number on the Good Day biscuit pack, after that consumers have to send an SMS with the LOT number to 8722487224 for their entrance to be considered for the contest.

Purchasers in Tamil Nadu should send another SMS with the text “GD<space>I love Good Day on the grounds that… <your answer>”. Then participants will receive a participant affirmation SMS.

Remarking on the campaign, Vinay Subramanyam, Vice President Marketing, Britannia Industries said, “A large number of kids the nation over are attempting to go to online school given the lack of assets like laptops, tablets, smartphones, PCs or internet. With Britannia’s Good Day Learn from the Home campaign, we desire to have a little impact in empowering children to proceed with their learning time consistently. To be honest, this isn’t about the internet and laptop, this is about a passage to go to class, learn, team up and experience the delight of learning. We aim to deliver a smile to the face of many children by parting with free laptops every hour for 2 months.”

Sambit Mohanty, Creative Head at South, McCann Worldgroup India, said, “When you purchase a Good Day biscuit, you get an opportunity to win a laptop – that’s what the Good Day ‘Learn From Home’ contest is about. Furthermore, today, having laptop matters like never before, because of online classes. Yet, while schools might be closed inconclusively, friendships don’t close down – that is the vital idea behind our film which meets the joy of winning and sharing among two mates.”

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