CoinSwitch Kuber, the largest cryptocurrency investment platform launches a new campaign with the iconic slogan “Trade Kar, Befikar”. The campaign was made under a Mumbai-based marketing and advertising company named Hypercollective – A division of Nihilent.
With this rollout, CoinSwitch turns into the principal brand in the Indian crypto space to dispatch a broad campaign to carry the discussion to the middle stage. The campaign plans to zero in the focus on the crypto storm that is clearly a huge number of Indians that are checking out crypto exchanging as an elective resource class and develop value among well regular investors.
The brand campaign comprising of 3 ad films to be circulated on Disney+ Hotstar during the Indian Premier League (IPL). CoinSwitch Kuber is additionally the associate Sponsor for the event on the OTT stage. Each of the 3 movies features Kunaal Roy Kapur playing various characters and considering the inquiries an individual would have about exchanging cryptocurrency. The campaign’s goal is to educate the investors as well as engage also since IPL is perhaps the most blazing property in Indian Media.
Remarking to the Ad campaign, Ashish Singhal, CEO, and Co-Founder, CoinSwitch Kuber said, “We’re fully eager to introduce Trade Kar, Befikar campaign to the Millennials and GenZ who are arising as the greatest supporters of cryptocurrency in India. With this mission, we mean to build up that it is a shrewd advance to put from the get-go in digital currencies. Furthermore, crypto has been the quickest developing resource class of the last decade and the force is turning out to be significantly more grounded now. With every promotion film, we have planned to arrive at the youthful and upwardly mobile Indians in a fun and significant manner, and it’s been a great delight to have Kunaal Roy Kapur as the face of our campaign who mirrors the soul and energy inseparable from our image.”
Along with that, KV Sridhar ‘Pops’, Global Chief Creative Officer at Nihilent also said, “The CoinSwitch Kuber advertisement films are uncommon for us as they permit us to include our user into encountering a totally new investment classification that a large portion of them may not be acquainted with. We, thusly, chose to go for stories that not just feature the utility of this new money class yet in addition place it solidly inside the Indian family setting as something that everybody can put money into and which isn’t a space of the tip-top. To the extent the decision of having Kunaal Roy Kapur assuming every one of the parts is concerned, he has worked effectively to emphasize the memorability, humor, and eccentricity of the latest campaign.”
Ab shuru hoga asli game #CoinSwitchKuber ke saath!
Stay tuned and win tons of prizes with #CoinSwitchPremierLeague. 🏆
Are you ready? 🏏 pic.twitter.com/98r98khtRx
— CoinSwitch Kuber (@CoinSwitchKuber) September 26, 2021
CoinSwitch Kuber has been developing at a forceful speed on the rear of a crypto bull run and elevated retail investor’s interest. Since April 2021, the trade has dramatically increased and its customer base to 10 million as of September from 4.5 million active customers.
CoinSwitch Kuber is right now the biggest crypto stage in India, after Binance-possessed WazirX that has over 7.5 million clients. The organization is likewise on an advertising overdrive in India to get more clients to join its trading platform.
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