Dream11, a leading fantasy sports platform in India launched the latest ad campaigns for IPL 2021. The brand has dispatched several advertisement films like #Dream11peDimaag and #TeamHaiTohMazaaHai. The previous conveys forward Dream11’s center image campaign ‘Khelo Dimaag Se’ which was initially entrusted with situating the brand and the platform as a talent-based contest and not just luck.
The first ad film titled “If you clean the dishes, I’ll make my team on Dream11.” In the Dream11 ad cast, the film features famous Bengali actress Anindita Bose with the #YeMainKarLetaHoon hashtag.
The first ad film is title as “Mummy ke liye bahana #4536, ab Aap Dream11 pe Dimaag Lagao.” The TVC tells viewers to use the brain on making a Dream11 instead of making unnecessary excuses for fever. If we talk about the Dream11 ad cast, the film features Ismeet Kohli and Mahendra Singh Dhoni together on the screen. The TVC launched with the #Dream11PeDimaag Lagao hashtag.
In another film, we see a group of people sitting in a meeting in the office and praising the boss on an unwanted topic. The promotion titled as “Promotion ke liye karli setting, ab Aap Dream11 pe Dimaag Lagao. Make Your Team Now, Dimaag Se!”
Along with these ad films, there are several more ad films released by Dream11 featuring different popular actresses and cricketers such as Rohit Sharma, MS Dhoni, Shikhar Dhawan, Hardik Pandya, and Shreyas Iyer.
Commenting on the Dream11 advertisements, Vikrant Mudaliar, Chief Marketing Officer at Dream11, said “We accept that there’s headroom for development in the dream gaming categories. Dream11 has as of now got more than 100 million registered players. Our key center is driving new user acquisitions among avid supporters and driving commitment with our current user base and hold our market administration and popular social media faces are perfect for this job.”
The advertisement is being promoted across multiple Indian languages including Hindi, Bengali, Marathi, Malayalam, and Kannada across Star Sports platforms as well as Disney+ Hotstar.
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