Havmor Ice Cream, one of India’s most adored ice cream brands, launched the latest advertisement campaign for the launch of “Havmor World Cone” in India. It is the most current ice cream range with a dream that appropriately depicts the product – BIG IS BETTER. The Havmor ad campaign launched in partnership with the creative agency, Plan B, the TVC gives a visual treat to the customers and gives a more intensive look and feel of the item. The TVC discharge on Havmor’s official YouTube channel has effectively engaged in excess of 2 million views.
The TVC expects to upset the jumbled ice cream cone market in India with the dispatch of Havmor’s World Cone. The TVC imparts on the “size differentiator” yet additionally underlines the “taste and guilty pleasure differentiator” at the same time. The vital differentiators of the World Cone’s size and luscious taste have been unmistakably caught through the consumption shot of the advertisement. The product stimulates the taste buds with its outwardly engaging shots and appropriately portrays the affection for ice creams.
The price range of tasty Havmor’s World Cone ice cream will be the tallest in Havmor’s portfolio, making ice cream about a half bigger with 35% more ice cream filling to fulfill customer yearnings. The product will be accessible in 3 premium flavors – Swiss Choco Brownie, Double Belgian Chocolate, and Nutty French Vanilla and will be estimated at nearly Rs. 65 onwards.
Commenting on the launch of the Havmor new ad, Mr. Vincent Noronha, VP Marketing and Business Head Parlors at Havmor Ice Cream said, “We, at Havmor Ice Cream are continually improving and are attempting to explore new territory for our consumers. We have dispatched the world-renowned World Cone for our Indian consumers. With the launch, the new conceptualized TVC draws out the ‘size differentiator’ essence of the product and features the flavors and the creative mess-free packaging. With regards to ice creams, there is consistently a living in a fantasy land where we don’t need it to end. In all sense, Havmor World Cone satisfies that wish and demonstrates that Big Is Better.”
— Havmor Ice Cream (@HavmorIceCreams) June 26, 2021
Havmor was established in Karachi, Pakistan then, at that point part of India – as a low maintenance venture by Satish Chona in 1944. Following partition in 1947, Havmor moved to India and set up its base in Ahmedabad, Gujarat. In the year 1951, it started as a wheelbarrow venture, and the organization’s first shop was set up in 1953.
But in the year 2019. South Korean company named Lotte Confectionery has procured Ahmedabad-settled ice cream manufacturer Havmor Ice Cream Ltd (HIL) for Rs. 1,020 crores in an all-stock arrangement.
Secretly held Havmor, whose yearly turnover is assessed to be Rs. 450 crore, worked with its financial guide, KPMG, other than Veritas Legal and Dhruva tax specialists, to wrap up the deal.
Havmor has been the fastest-growing ice cream venture across India for the last 7 years. The company valuation at an aggregate of Rs. 450 crore, the company as of now works a huge parlor network across 14 states in India and has connected with over 40,000 customers. Aside from this the organization additionally runs a chain of ice cream bistros named Huber and Holly, 60 outlets, and a chain of 20 eateries.
While Havmor will keep on maintaining the ice cream business for Lotte, until further notice, it will likewise redirect its consideration regarding extend its different businesses.
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