Horlicks, the beverage brand from Hindustan Unilever, has launched a new Television advertisement campaign capturing the unique experiences of children that shape them into strong and confident adults.
In a scene of mother-little girl commitment, the ad film features that stories ought not to be restricted to the inherent physical development benefits yet to the boldness and certainty that youngsters show when they develop well.
Especially in the occasions, we live in, boldness, and the upsides of care and security are the center of well-supported kids. The new television commercial commends sharp thinking about a little girl who has the boldness and coarseness to deal with the circumstance and comes through for her family.
The advertisement has been conceptualized by the brand’s PR agency FCB India. You can also check Successful PR Campaigns In India With Clever Ideas During Lockdown.
Swati Bhattacharya, a chief creative officer of FCB India, told the media that the brand needed to do a film that is consistent with the Horlicks legacy and furthermore has a story. The test, she says, “was to unite both things together.”
She also says that the film was brought live within 24 hours of being composed. “What’s more, we realized that this thought, despite the fact that it is so straightforward, resounds with moms so profoundly.”
On the ideation, Swati Bhattacharya says, “Clinical trials (tallness, weight, and so on) are not what exclusively decide the development of a youngster. The aspiration, certainty do as well. Along with that, the growth development in these terms is acknowledged in the most unrehearsed, not ready for minutes. The advertisement video catches the feelings behind such astonishing minutes.”
In the current film, the brand talks about wheat, milk, and vitamins. Swati mentions, “It is a fortified food made with wheat, good quality milk, vitamins, and other micronutrients. Horlicks has championed children’s growth, and we believe that children will grow up, not just physically, but emotionally when they get the right nutrition. Hence, the focus on the ingredients.”
As part of our merger, we are excited to announce the arrival of Horlicks & Boost into the HUL family. We look forward to unlocking the potential of the health food drinks category for a nutritious India. #GSKCHMergesWithHUL https://t.co/pYJUGtos2J pic.twitter.com/cqyGPtsfKY
— Hindustan Unilever (@HUL_News) April 1, 2020
Hindustan Unilever Limited had focused on ‘immunity’ in the primary film it delivered for Horlicks brand in the wake of securing it. Delivered a month back, the 22-second-long film featured the three primary elements of the nourishing beverage likes nutrient, vitamin C & D, and zinc.
Sudhir Sitapati, executive director, foods and refreshment, HUL, said, “Through this special film, we seek to celebrate the deeper meaning of growth that stems from courage and confidence. We truly believe that children, when enabled to their full potential, will lead the world through change and troubled times.”
Horlicks, a health food drinks brand, always try to spread awareness by their campaigns as in the year 2020 the brand launched a mobile audio-messaging campaign in India, in order to build brand awareness across rural areas.
In the previous year, the brand released a #JuniorKeLiyeJunior campaign with the slogan “Aapka Junior bahana dega poora par poshan na reh jaye adhoora, isliye inhe de Junior Horlicks jo de A-Z poshan.” In the Horlicks ad cast, the film features Bengali actress Megha Chakraborty with a kid.
The film has been released in multiple languages such as Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali, and many more regional Indian languages.
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