Marketing has evolved from a one-sided approach to a two-sided process. Consumers have more power than ever before, and as such, companies must turn towards them for new ideas on how they can better serve the needs of their target audience. In this blog post, we will look at some facts about how video ads are changing marketing dynamics by providing brands with an opportunity to engage with customers in an authentic way that drives conversion rates and ROI.
Market strategy can throw away their skepticism around whether people would watch your videos or not. Today, people consume video content on almost all platforms on the internet. If businesses and startups can market their video content appropriately to the right target group, be assured that people will watch it. When it comes to engagement as a metric, Video content surpasses blogs, eBooks, emailers, and social media posts.
In today’s digital world, video content is king. The average person watches over 100 hours of online videos a month and shares 14% more often after watching a video. Video marketing has been proven to increase conversions by 80% in one study, so it’s no wonder that businesses are turning to this medium in droves. In the following article, we’ll look at some statistics that prove that video marketing is an effective tool for marketers!
1. Tool for getting a good ROI
In 2021, 89% of marketers say that video content gives them a good ROI. That figure was up from 78% in 2018, and it’s no wonder why! Videos have gained much-needed traction within the marketing industry because they provide an engaging way to communicate with audiences on diverse topics while staying true to one’s brand identity.
2. Increase engagement with your audience
Due to the pandemic, marketers are looking to use video to reach their customers. People enjoy videos more than they would writing content because of how it engages them and makes their message easier for people who might not read everything in detail.
In 2018 Forbes reported that internet users spend 88% longer watching websites with video than those without any media included.
3. Video Content as Market Strategy
Video content marketing is a highly effective way to market your business. Not only does video have the power of attracting nearly 300% more traffic than other types of channels, but it also helps build leads and boosts website visitors on a budget you would never expect.
4. Create Videos Quickly
You no longer need to spend weeks editing or hiring experts to create videos for your audience. There are many online video editors and software available, making it easier to create in-house videos. These tools can help you curate your video within a day. Internet users spend 6 hours 48 minutes per week watching videos online.
5. Lead Generation
Marketers look at the number of views as a metric to assess the impact of the video. However, the lead converted metric gives us a stronger parameter in analyzing the effects. Marketers have realized that a video is an excellent tool for generating leads online. 84% of video marketers say video content has helped them generate leads, up 1% from 2020.
Video creators create content that includes a call to action within the video or towards the end. Around 80% of the marketers feel that video content has led to improved sales for them.
If you’re selling a product or a service, Videos are a great way to connect with the users or your target group. 94% of marketers agree that videos have helped increase user understanding of their product or service, with 43% reporting that video has reduced the number of product support calls their company has received.
6. Increasing Consumption of Video Content
YouTube & Facebook are the most popular platforms for consuming Video Content, with usage at 89% and 70%, respectively. Explainer videos have gained popularity. 94% of people have been reported to watch explainer videos to learn more about the product. YouTube alone has 2.3 billion users worldwide. Every day people consume 1 Billion hours of videos on the YouTube platform.
From ads to tutorials, video content is an essential part of today’s digital world. Video Content is now the most engaging type of media since people use videos for education and entertainment alike. The video opens up many opportunities for brands who want their product or idea shown off properly while also gaining customer loyalty through different uses such as promotion- like running ads on channels that offer teach how to do things step by step; telling stories about your company culture so customers can see they are wanted at this business; sharing what you stand behind when facing tough questions from skeptical viewers. Video creates a surreality through which brands can build trust with customers.
Video content is changing the dynamics of marketing. Video Marketing for 2021 is expected to be $25 billion in revenue, with 1/3 of all people watching videos online. With these stats, video marketing will continue to grow accelerated and should only get more influential as time goes on.
The skyrocketing popularity of YouTube has been mainly due to its ability to provide engaging visual material. Video Content is more than just a way to engage the users. It has become a catalyst to generate business revenue.
A video is a powerful way to communicate with your audience. Whether you are trying to explain an idea, show off the features of your product or service, or promote something in general, there is no better way than video marketing.
Video has been proven time and again as one of the most effective ways to market on the internet because it’s so easy for people to connect with – not only do videos retain more attention from viewers, but they have higher conversion rates too! The next step? Start creating some great content that will make use of these findings and get ready for success!
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