Ixigo Case Study: Business Model, Revenue, Success Story, Growth, Founders & More

Traveling to newer places permits us to unwind, refresh and revive our brain and body. Be that as it may, with traveling comes the dangerous apprehension about remaining in long lines at air terminals and trusting that ages will get rental vehicles. To facilitate this cycle and to give you the most ideal travel insight, online travel sites and applications have acquired momentum as of late.

Ixigo has been ranking high on the list of travel websites that fill in as an all-inclusive resource for oneself whatnot. Through its site and various versatile applications, clears out the need of the customers for going through heaps of data in addition to online travel contracts and works within organizing a journey for fulfilling and charming experiences.

So in this article, let’s know the Ixigo case study including business model, revenue, founder, and everything you need to know.

Ixigo Company Profile

About Ixigo

Ixigo is an Indian AI-based online travel portal for confirmed train ticket booking, flight booking, bus booking, and travel services. Seamlessly book IRCTC train tickets, check your PNR status, get to know your live NTES running status know where is my train, even without the internet. Trusted & loved by Indian travelers, ixigo was named the best made in India app by Google. Now get instant refunds on UPI payments & book bus tickets as well.

The features also include PNR prediction, platform locator, coach position, live train running status, seat maps, and many more.

Ixigo Founder

Aloke Bajpai and Rajnish Kumar are the founders of ixigo.

Aloke Bajpai is the Group CEO and Co-founder of Ixigo. He is an IIT Kanpur, Btech Electrical Engineering graduate as well as he got an MBA degree, General Management from INSEAD, and afterward an MBA, Exchange from The Wharton School. Aloke began his journey as a Software Engineer at Amadeus SAS, who was in the long run elevated to the post of Sr Systems and Network Engineer.

Rajnish Kumar is the Group CPTO and Co-founder of ixigo. Like Aloke, Rajnish is additionally an IIT Kanpur graduate from the Computer Science and Engineering office. He likewise interned at ETH Zurich in Data Modeling or Warehousing and Database Administration.

Ixigo Business Model

The business model of ixigo works with a commission-based model, implying that customers pay them a set rate on every booking made through the website. It permits an impartial comparison of all the accessible choices, supporting the travelers in concluding which site they should book through, rather than hanging halfway in the arrangement.

The official application plays a majority of role in their growth as it has many innovative features. Ixigo’s intelligent ‘Fare Alerts’ feature recognizes when you show interest in a specific flight route, and afterward sends you a brief when the charge for that flight route drops! Their brilliant feature calculation sets the charge alert naturally dependent on the passenger inquiry.

Ab cancellation se no fear, coz ixigo assured is here?

Get instant refund on flight cancellations, starting @ ₹399✈️

Book now: https://t.co/35hhePuydz pic.twitter.com/ft3ptCDOfm

— ixigo (@ixigo) December 27, 2021

Ixigo Revenue Model

Ixigo produces the greater part of its revenue through the agency model where every booking brings about a commission. Ixigo’s revenue from each reservation developed at a CAGR of 83.26% somewhere in the range of FY19 and FY21. It has developed from INR 40.36 Cr in 2019 to INR 111.6 Cr last year to INR 135.6 Cr in FY21. Revenue growth was driven by a 107% expansion in tagging income from INR 60.9 Cr in FY20 to INR 126.2 Cr in FY21, which is 93% of the complete income.

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Ixigo Funding

Ixigo has raised a sum of $72 Million in funding over 7 rounds. The last round that ixigo had seen came in on July 16, 2021, where the organization effectively raised $53 million from Singapore’s Wealth store, GIC.

Ixigo Growth

Ixigo had the most noteworthy application utilization among online travel services (OTA) with 37.48 Million clients, in view of month-to-month active clients (MAU) in March 2021. In FY21, it had 136.26 Mn unique clients, with 8.56 Mn transactions handled.

Ixigo has grown completely by word of mouth. The way that costs on iXiGO is lower than some other travel site in India is certainly assisting this with the phrasing of mouth, but at the same time, this is a direct result of the speed, exhaustiveness, and unprejudiced outcomes they convey.

Currently, the platform generates more than 1 billion train PNRs every month and the company sees 4% growth every month in this number.

Wishing you a year filled with new adventures and soulful journeys? #HAPPYNEWYEAR2022 #2022Goals pic.twitter.com/TOjxYGUqov

— ixigo (@ixigo) January 1, 2022

Ixigo Competitors

The platform has a whole lot of competitors in the market as it’s one of the highest competitive niches.

Ixigo’s major competitors are MakeMyTrip, EaseMyTrip, Yatra, Goibibo, Expedia, and many more. Indeed, even there are a few government portals accessible in the market like IRCTC train booking, the market is loaded up with web-based booking and transactions working with gateways.

Conclusion

The main passion behind the organization was the vision to construct a product to help Indian travelers search and analyze data at a similar spot on the web and make their lives somewhat simpler and cheaper. It was launched in a nascent online travel segment that has since thrived to become one of India’s most viable companies.

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