A leading Matrimonial site Jeevansathi.com launches an advertisement campaign titled ‘Ladka Achha hai’. The creativity of the campaign originates from the way that the method involved with matchmaking for Indians is a ‘family issue’ and the potential accomplice needs to interest the whole family as a unit.
The campaign marks the dispatch period of the “Jo Aapko Pasand Ho Aur Family Ko Bhi” with the 3 ad films in the series, which had a set-up that is appealing with Indian weddings — be it the primary gathering or the Sangeet function or others. Jeevansathi.com comprehends that marriage is a significant choice in one’s life. In any case, this excursion of the subject from meeting to matchmaking is a dreary interaction and includes the whole family.
In the ad film, Jeevansathi features Arshin Mehta, an Indian actress who is a motivational speaker as well. Previously, the Jeevansathi model Arshin Mehta was also seen in the ad of Imperial Blue, Vivel soaps, and so on. The Jeevansathi campaign is fully conceptualized by Wunderman Thompson, a New York-based global marketing communications agency.
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Sumeet Singh, Chief Marketing Officer, Infoedge India, said, “In India, a lot of relationships are orchestrated where alongside the possibilities the whole family assumes a significant part and is engaged with the journey. Our own being a relationship-driven brand, there is a need to cooperate with our interest group and appeal to the two families just as imminent ladies and grooms, which is flawlessly passed on in our new TVC. We have arranged a total 360-degree correspondence campaign in the Social media, TV, radio, and out-of-home media.”
Joy Chauhan, a Managing Partner at Wunderman Thompson, Delhi, added, “Relationships in India have gone through a change throughout some undefined time frame. What makes our Indian relationships novel is the inclusion of the family as a unit in the dynamic of a significant life occasion. In the midst of such a situation, Jeevansathi has thought of a charming, appealing, and applicable themed campaign as an equation for an ideal marriage remembering the social texture of India today.”
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Through these ads films, the brand has effectively found the connections and bonds inside a family. Along with that, it delightfully sews the account of a renewed individual turning into a part of the family.
Jeevansathi matrimonial portal, owned by Info Edge, witnessed revenue growth at 11% year-on-year (YoY) in the month of April. The portal developed around Rs. 24.8 crore Q4 FY20 from Rs. 19.2 crore in Q4 FY19. There was some effect in March because of the world pandemic that confined the increment of revenue for the brand to 20%.
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