Dailyhunt owned platform Josh is an app that is known for its 15-second humorous, clever, brazen, yet shrewd ad films. Acquiring incredible conversions through the beta stage, Josh’s have acquired 1000+ A-rated exclusive creators, 4 super music names, 50+ million downloads, 1+ billion video plays each day, 23+ million every day active users (DAUs), 21+ minutes time spent per DAU, and more than 5 million User Generated Content (UGC) content makers.
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In the latest ad film, Josh features Aditi Shetty as the lead ad girl. She was also featured on the ad film of different brands like Myntra. The campaign is conceptualized by What’s Your Problem, the brand needed to converse with more youth audiences about its enormous cluster of components utilizing a resonance they were comfortable with. The commercial got too much popularity and success in the Indian market. The brand is specialized in the making of creative and humourous ads for video creation platforms.
Commenting on the Josh app ad, Aditi Shetty, Josh app ad girl, says “Josh of the country’s best creators, the biggest music labels, the hottest entertainment format, formidable user demographics, and the largest local language platform. I am humbled by the overwhelming endorsement I had received.”
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Earlier the platform also featured Jacqueline Fernandez, Mithila Palkar, Sameeksha Sud, Mr. Faisu, Jannat Zubair as their brand influencer and Josh’s advertisement lead cast. Josh also announced collaborations with India’s biggest music labels T-Series, Sony, Zee Music, and Divo Music.
Last December, Dailyhunt turned unicorn in the wake of raising $100 million drove by AlphaWave, Google, and Microsoft. It intends to go through the funding to scale Josh, assemble the native content creator environment.
The Josh app sees over 100 million MAUs, 48 million DAUs, 20 million UGC content creators, and more than 2 billion video plays per day. Overall, India’s short video market is estimated to have grown from 20 million users in 2016 to 180 million in 2020, according to a RedSeer report.
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