likee app

Short Video apps are quite well known nowadays. Possibly you need to make short videos for WhatsApp status or you need to engage others with your creativity, the short video creation application will make it simple for you. TikTok is an application which is nearly caught the entire market, but nowadays there are also many short videos apps that are giving an intense rivalry to TikTok. Likee is one of them!

Likee, the fourth-most downloaded short video app in the world, after Instagram and TikTok. It is taking its move into the U.S. market. Offering short videos of 15-seconds – recorded and live-streamed. Likee is at the front line of a transformation in how individuals consume and interact with content. Let’s explore something more about the Likee success story.

Likee Company Profile

likee logo

Company Name Likee
Legal Name Bigo Technology Pte. Ltd.
Parent Company Bigo Technology Pte. Ltd.
Sector Social Media, Internet, Video Maker
Headquarter Singapore, Central Region, Singapore
Headquater Region Asia-Pacific (APAC), Association of Southeast Asian Nations (ASEAN), Southeast Asia
Founded Date 2014
CEO David Xueling Li
Founders David Xueling Li, Jason Hu
Total Funding $272 Million
Monthly Visitors 4,185,237 (SemRush)
Official Website

About Likee

Likee is a free unique short video maker and sharing platform worldwide with astounding live streams. Likee brings short videos, video effects, and live video into one simple to-utilize application. With the amazing customized feed, filters, and video effects, you can undoubtedly discover viral videos, catch immaculate recordings, watch and go live stream. According to the Likee, it is an ideal opportunity to put yourself out there, show your creativity in live videos, explore and connect with the content you love on Likee.

Likee Founders

Likee was founded by BIGO Technology. David Li Xueling and Jason Hu are the co-founders of BIGO Technology, the parent organization of Likee.

David Xueling Li
David Xueling Li (Co-founder & CEO at Bigo Technology)

David Xueling Li is the co-founder and CEO of Bigo Technology. He holds a Graduate Certificate in Philosophy from the Renmin University of China. Xueling Li likewise established in the year 2000, a copyright exchanging platform for writers and photographic artists. From 2003-2005, he filled in as the main supervisor at, a Chinese website, prior to gazing at JOYY in 2005.

Jason Hu is the co-founder and President of Bigo Technology. At 19 years old, he was working at a production line in China. Jason Hu, who had a lesser higher education, showed up for public alumni placement tests and was chosen for a post alumni software engineering program at Peking University. After that, he worked with the giant companies Alibaba and Microsoft, post which he joined ‘JOYY’ (prior known as YY). JOYY is a main video-based web-based media stage. After seeing the dedication of Jason Hu, JOYY founder David Li Xueling chose Jason as Co-founder of BIGO Technology later Likee was founded.

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Likee Business Model

Likee, the fourth-most downloaded video app on the planet, after Instagram and TikTok. The Likee business model spins around data, in-app purchases, and advertising. Likee offers its clients a stage to make short videos driven by its unrivaled video creation suite, progressed Artificial Intelligence-based curation, attractive filters, and 4D effects.

Like YouTube, Likee additionally offers paid advertising for brands to promote their business or products administrations. Bigo Technology is a fast-developing media organization had practical experience in streaming platforms and instant messengers. Admixed is the platform that is banded together with Bigo Technology. Utilizing, Admixer clients can run advertising campaigns on profoundly captivating video stock, in Likee and IMO apps. Brands can utilize the Admixer platform for Business to improve their marketing arrangements through features, for example, in-feed ads, brand takeovers, hashtag challenges, and marked effects.

Likee Revenue Model

Like numerous other web-based media stages, Likee produces revenue through in-app purchases. The application gives from 100 to 10,000 virtual coins that reach in cost from 99 pennies to US$ 99.99. Likee coins are in-application money that individuals can purchase as long as they are something like 18 years old. Users can use the coins to buy virtual gifts for different content creators to show appreciation for their content.

As indicated by the Business base Owler, Likee estimated revenue is $5M per annum and rising every year. The platform obliges more than 115.3 million active users. According to the latest Sensor Tower data, Likee made $776,000 in India through in-app spending.

Likee is driven by its prevalent video creation suite, advanced Artificial Intelligence-based curation and 4D effects, broad music library, and more than 1000 video filters including excellence and video channels and stickers, Likee has seen big development since its dispatch in late 2017.

Likee Competitors

The biggest competitors of Likee are TikTok, Instagram Reels, Vigo video, Moj, Sharechat, Snapchat, Snake video, Josh, etc.


After the ban of many popular Chinese short video apps like TikTok, Snapchat, Vigo Video, etc. in India, numerous Indian apps have been dispatched in opposition to Chinese applications. Bigo Technology owned Likee is one of those apps that is giving intense competition to short video market giants. Youtube additionally gave a comparative function named Youtube Shorts and many more apps were launched to give competition to TikTok.

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