Mountain Dew has consistently saluted the spirit of risk-taking, of pushing limits to make remarkable progress. Proceeding with its endeavors to rouse the young minds, Mountain Dew announces Mahesh Babu as its brand ambassador. This high-voltage organization between Mountain Dew and Mahesh Babu will additionally expand brand reach and bring alive the famous “Darr Ke Aage Jeet Hai” slogan of the brand.
Throughout the period, Mountain Dew has established its image by marketing among the youth. The brand reasoning expounds that while each individual is confronted with fear, genuine heroes are those who have the mental fortitude who deal with the test directly and arise as winners.
Mahesh Babu is a very big name from Telugu and Indian cinema as an Indian actor, producer, and media personality. He has been commended for his work in Telegu film and partakes in an enormous fanbase across India. This lively coordinated effort will draw in customers across India in a blockbuster summer in 2022 with more experience, greater energy, and more mental courage.
— Mahesh Babu (@urstrulyMahesh) December 3, 2021
As a component of this unique affiliation, Mahesh Babu will include in the brand’s advertisement film campaigns that are good to go to take over conventional and digital platforms in 2021.
Discussing the most recent collaboration, Vineet Sharma, Category Director-Mountain Dew, and Sting, PepsiCo India said, “We are glad to collaborate with Mahesh Babu, a name that characterizes the fearless, trying, and strong persona of the brand and its consumers across India. Mahesh is a genuine exemplification of the brand’s way of thinking of the ‘Darr Ke Aage Jeet Hai’ slogan and partakes in a mass after across consumers broadly. He will be instrumental in developing the audience connection as we hope to grow the brand’s impression. We are invigorated for Mountain Dew’s excursion in 2022 as we gear up to showcase the actor in fear-defying avatars which are bound to leave fans inspired and pumped!”
Commenting about his experience shooting the TVC, Mahesh Babu, Brand Ambassador of Mountain Dew said, “I accept that everybody confronts fear in some structure or the other – even as famous actors, we are relied upon to be gallant and powerful. Nonetheless, a real-life hero is one that pushes limits to beat fear and self-question. Mountain Dew’s way of thinking ‘Darr Ke Aage Jeet Hai’ has consistently impacted me unequivocally because it is in line with my belief. I love driving myself to the limit and I am excited to hold hands with Mountain Dew to make enchantment for our audience very soon.”
Earlier, the brand also featured Bollywood superstar Hrithik Roshan in their summer campaign, where he has been seen offering the tagline of ‘Jeetne ki Aag Aur Thanda Dimaag’ and urged one to accept the soul of experience and keep a calm mind as they face fear with assurance to win.
Among PepsiCo’s beverage products in India, the leader is Mountain Dew which, with its adventure-led positioning, has figured out how to possess sizable clout.
PepsiCo said its drink unit volume became 19% in the AMESA (Africa, Middle East, and South Asia) area, basically mirroring the twofold digit development in India. Snacks unit volume extended 5%, fundamentally reflecting twofold digit development in India, the Middle East, and Pakistan.
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