The Nickelodeon shows engages a large number of young fans across India and keeps on being the undisputed pioneer with the lead channels Nick and Sonic being the No. 1 and No. 2 kid’s entertainment channels in the classification. Nickelodeon has spearheaded observing International Yoga Day year-on-year so as to draw in its little fans and to establish the framework of making Yoga an everyday practice. This year, the pioneer in the child’s class is taking Yoga Day exercises a bit higher and is back with its most recent version of the fun and joyful #YogaSeHiHoga campaign. As a segment of the campaign, the brand has collaborated with SARVA Yoga Studios, a health wellness startup, to carry Yoga nearer to its little fans and instruct them about the colossal advantages got from Yoga.
Nickelodeon and SARVA are getting yoga to its anything but a more cool and fun way through a one-of-a-kind intelligent Yoga workshop with Nicktoons Shiva, Rudra, Little Shigham, and Happy. To multiply the mission, the brand has curated workshops with yoga specialists from SARVA studios to impart a solid way of life that makes certain to de-stress kids on these troublesome occasions.
Discussing the #YogaSeHiHoga campaign, Sonali Bhattacharya Head Marketing Kids TV Network at Viacom18 said, “We at Nickelodeon care profoundly for toddlers and have consistently kept them at the center of all that we do by continually captivating with them through significant social campaigns like #YogaSeHiHoga. At the point when an enormous number of a child’s normal has changed with extraordinary limitations on actual development, we accept that with this special mission and with the force of our stunning Nicktoons, kids would get the stress buster they so deserve! The biggest advantage of Yoga would be rejuvenated in a great way that children can without much of a stretch learn and embrace. By working together with similar accomplices, we are making imaginative and safe minutes for kids to be solid and glad in troublesome circumstances such as this.”
Recognizing the campaign, P.N. Ranjit Kumar, Joint Secretary, Ministry of AYUSH, said, “Commending the initiative, P.N. Ranjit Kumar, Joint Secretary, and Spokesperson, Ministry of AYUSH said, “Ministry of AYUSH is happy to support Nickelodeon’s initiative Yoga Se Hi Hoga second time after seeing the excellent response received from little yogis last year. As the pandemic continues to challenge us, it is noteworthy to see kids brands like Nickelodeon coming forward to highlight the ability of Yoga to strengthen immunity. The campaign aligns with the theme of IDY 2021 “Yoga for wellness”, and we hope that people utilize this period as an opportunity to strengthen their health through Yoga practice.”
To fortify the campaign, Nickelodeon has additionally welcomed on-board kids actors like Ruhanika Dhawan, Aakriti Sharma, Myra Singh Gill, and more, to approach and partake in the test and further stretch out help to the campaign. The establishment is widely advancing the campaign live and on digital with promotions and through a variety of exercises to drive mindfulness on the significance of Yoga.
The #YogaSeHiHoga campaign will be marketed by 360-degree advertising and communication plan which will remember for air advancements across the Nickelodeon channel, digital marketing, and a vigorous program of mommy networks and influencers who will intensify the scope to viewers on the loose. Likewise, a virtual workshop is intended for all Viacom18 representatives and their children, guaranteeing a fun and paramount experience for our inside members.
Moreover, the drive will be brought alive via web-based media through a #YogaSeHiHoga program and a Kid Yoga Series through a variety of fun short-structure videos urging children to guzzle Yoga in their day by day way of life. All kids should do is send their image/video of them doing their loveable yoga pose on the official website of Nickelodeon (nickindia.com) and the best ones would get highlighted on the channel. To underscore the huge benefits that Yoga offers, the brand has teamed up with youngster wonders Ishwar Sharma and Harsha Nivetha to approach and stretch out their help to the campaign. Through a large group of particular videos and actions live, and Yoga workshops by Nicktoons, the whole campaign will be upheld by the Ministry of AYUSH.
Breathe in, breathe out. Do some Yoga and get on TV!*
Log on to https://t.co/FQheahSWk4@moayush #YogaSeHiHoga #YogaForWellness #IDY2021 #BeWithYogaBeAtHome #YogaForAll #Yoga #Contest #Participate #NickIndia #Nickelodeon pic.twitter.com/2TzxXtrFK3
— NickIndia (@NickIndia) June 18, 2021
In 2019, Nickelodeon observed International Yoga Day wherein Nicktoons Motu-Patlu performed Yoga with Prime Minister Narendra Modi and 40,000 individuals at Prabhat Tara Ground, Ranchi, and worked together with Mumbai’s greatest Yoga occasion – “Yoga by the Bay”. Last year, inferable from the pandemic, Nickelodeon observed Yoga Day essentially in the country with AYUSH Ministry to teach yoga propensities and feature the significance of building a better invulnerable framework. The digital organization was widely advanced through intelligent posts, videos, trailed by a cross country challenge that connected with more than 720,000 moms and children consolidated through social media and more than 4000 sections got under the Yoga challenge facilitated on the brand stage.
As viewership turn increasingly more to streaming platforms for entertainment, direct TV channels have been endured a big blow in terms of appraisals this year, reports Variety. In the meantime, in the Top 50 Most-Watched Networks of 2020 (by Viewers age group 18 to 49) list, Nick at Nite was the 31st most-watched channel, with 194,000 watchers; Nickelodeon was the 35th, with 162,000 watchers, and Nick Jr. was 47th with 104,000.
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