The general insurance penetration in India is incredibly low, customers are either underinsured or uninsured. Indian consumers regularly dawdle and disregard the advantages of having health and term life insurance. Policybazaar’s “No Insurance Day” campaign expects to make mindfulness among people who tarry their choice of securing their friends and family against vulnerabilities.
The campaign meets the silliest purposes behind not grabing insurance while making a statement that it is unimaginably basic to get the monetary fate of your family, for which Policybazaar offers a wide range of reasonable protection arrangements.
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The motive for the advertisement campaign is to make individuals snicker on an extremely crucial human attribute, “Delaying”, alongside the acknowledgment of how life would be without an assurance net set up. Individuals overlook the significance of Health and Term Life Insurance until a realisation of the moment day breaks upon them where they experience a shock in their lives.
Commenting on the campaign, Samir Sethi, VP & Head of Brand Marketing of Policybazaar said “While we generally remain optimistic we ought to likewise be ready for the most exceedingly terrible. We should don’t postpone the choice of buying protection for our friends and family. We trust that this campaign contacts the greatest individuals and urges them to venture out towards securing their friends and family by buying insurance, without tarrying.”
Previously, the brand also launched the latest advertisement film featuring Akshay Kumar who wore a couple of horns to play the God of Death in a cutting-edge, refined style without losing his popular amusingness.
It starts with a man biting the dust sadly on an emergency hospital bed. Amazingly, the principal thing he sees after he kicks the bucket is a strong man with a mammoth handlebar mustache and a couple of horns much the same as the fanciful divinity, Yamraj. In any case, this new-age Yamraj has dumped his customary features for an elegant, current dress suit and just glimmered his popular, neon-lit ID when asked what his identity is.
The brand also launched several other campaign featuring Akshay Kumar.
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