Nobel hygiene, the undisputed forerunner in the adult diaper class and the only Indian producer of both, adult and child diapers, is presently entering the sanitary pads sector with the launch of ‘RIO Pads’ on the lookout. RIO is the principal item intended for women with the hefty stream. Radhika Apte has been taken on as the brand ambassador for the latest product and will assist with making mindfulness about the hefty stream and the difficulties ladies face as a result of it.
The sanitary pads are planned particularly for ladies experiencing hefty streams, the fundamental root being PCOD and the beginning stage of menopause. The supreme solace and generally speaking healthcare given by RIO will assist ladies with feeling freed – physiologically and mentally, during their menstruation.
Commenting on the RIO pads campaign, Kartik Johari, Vice-President, Nobel Hygiene said, “A large number of Indian women face issues of heavy flow, particularly if experiencing PCOD or going through menopause. What’s more, there is at present nothing that explicitly settles these issues. Through our broad customer research, we had the option to tailor an item to explicitly meet these issues, of spouts or clusters or breaks! There was no discussion about any of these issues either; the incredible reactions that we are getting are extremely uplifting. We have intentionally kept our correspondence legit, real, and crude; and none better than Radhika Apte to bring this awareness alive!”
Radhika Apte, an Indian film actress and brand ambassador of RIO Pads said “Many individuals believe that you need to have PCOD or Menopause to encounter weighty stream. Yet, that is not the situation. Truth be told, a huge number of women face substantial stream even without knowing it. They don’t actually have the foggiest idea of what to do about it or how to manage it. Along with these, most women sort out their own hacks with the current sanitary pads to deal with their substantial stream or simply experience peacefully. But thank god someone thought of doing something about it, and, at last, there’s an answer to the problem. Rio. Not a napkin. A pad. An uncompromising pad.”
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Conceptualized by The Womb, to make broad awareness about the new item the organization has released a Digital Campaign on Facebook and Instagram and is named #Mybloodysecret. Plenty of ladies have effectively shared their problems about the issue of the weighty stream. This will be trailed by a 360-degree incorporated promoting effort with Radhika Apte, featuring the intense difficulties looked at by women experiencing Heavy Flow and how RIO Heavy Flow Pads can help them in overseeing it better.
Rio sanitary pads will come in XL size and will have provisions, for example, Cottony Top Sheet, 3X More Absorption, Better Dryness, Wetness Lock, Odor Lock, Extra paste hold and will give Complete Coverage Strong Side Leak Guards rather than wings. RIO will be accessible in leading retail and medicine shops and also have an online presence on Amazon.
Navin Talreja, Founding Partner, The Womb said, “1 out of 5 women experiences times of this nature. This set up the manner of thinking. The brand intended to interest the moderately aged ladies with a correspondence piece covered with affectability.”
“The agency shared that the thought was to simply show things the manner in which they are without layering them with social standards. For this, the brand roped in Radhika Apte. We talked about the implicit–period blood and the affections for women going through hefty stream periods. We got her to introduce a device, a symbol of sorts for heavy flow – The Bleeding Balloon. A symbol to help women open up about their feelings and experiences,” he also added.
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