Rapido, India’s largest bike taxi platform has launched its first-ever celebrity campaign named ‘Smart Ho, Toh Rapido’. The company’s essential aim behind the marketing campaign is to depict itself as a customer-driven brand and inform individuals about its vital contributions and USPs.
Rapido’s Smart Ho, Toh Rapido campaign is the first time when the company has partnered with Bollywood celebrities to spread mindfulness about its special administrations, planning to reinforce its essence on the lookout and change everyday drives to improve things.
Going live from 5th November, the six-week-long campaign will run 2 ad films each for HSM and Non-HSM markets, coordinated by Sizil Srivastava (HSM) and Trivikram Srinivas (Non-HSM) and delivered by Dream Vault media.
Rapido’s ad film features celebrities like Ranveer Singh and Allu Arjun, the campaign will air on Digital platforms, Television, Radio, OOH targeting more than 12 Indian cities.
Commenting on the campaign, Amit Verma, Head of Marketing of Rapido, said “We are pleased to present our first superstar campaign with Ranveer Singh and Allu Arjun. Both these splendid entertainers will assist us with cultivating utilizing Rapido as an option yet the customary mode of movement among the public, introducing a time of a reasonable and advantageous everyday drive.”
As the face of the campaign, Ranveer Singh and Allu Arjun will engage their fans by establishing the roles of Babban and Guru in the ad film, both keen and smart characters. Their extraordinary and fascinating characters will direct the everyday workers, who are tired of the problems of going by cabs or buses, to pick a savvy choice like Rapido. The bicycle taxis presented by Rapido can quickly slice through the traffic to offer opportune, advantageous, and pocket-accommodating rides.
Udna chahte ho, daudna chahte ho…bus rukna nahi chahte?
You got it!
Take as many rides as you can between 5th Nov to 4th December and we will FLY the winner to anywhere in India!
Lucky few will also get prizes like LEDs, Activas, & mobile phones!
Start riding?️Get winning ? pic.twitter.com/LTv4RyqUIg
— Rapido (@rapidobikeapp) November 9, 2021
Talking about the campaign, Ranveer Singh said, “I’m happy to be partnered with Rapido. I partook in teaming up on our first mission together. It was a wonderful encounter going for this advertisement film, playing an exceptional person (Babban) who has a one-of-a-kind and unique style and persona. Rapido is good to go to cause ripple effects and I’m glad to contribute my touch in what I’m certain will be a fruitful undertaking.”
Allu Arjun added, “I like to view myself as an individual who realizes how to handle a circumstance with the most ideal arrangement. That is the reason I was invigorated when Rapido moved toward me for the role of Guru, which looks like me. What Rapido is doing is very extraordinary and I’m glad to be a face of this amazing campaign, which will assist them with scaling their market presence higher than ever.”
Rapido is as of now available in around 100 cities across the nation over with more than 15 million clients and over 2 million Captains (driver-accomplices). Rapido has become 10X in Financial Year 2020, which has brought about investors’ trust in the development of the organization and the bicycle taxi industry in the country. It is the main portability player in the country that is certain of development, in spite of the quakes of the continuous pandemic.
In the new advancement, Rapido declared a few drives in 2020 towards keeping up with security and observing rules to ensure the Captain and the customers. This incorporated the creative Safety back safeguards for bicycle taxi rides.
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