Mumbai-based telecom company Vi (joint brand of Vodafone and Idea) has uncovered the latest campaign #SpeedSeBadho to urge portable users to satisfy their passion and potential with the brand’s 4G connection – GIGAnet from Vi.
Work from home (because of COVID), virtual festivals, online gatherings, and amusement have become essential pieces of our day-by-day lives now. These advanced stages, which depend on the solid establishment of 4G availability, likewise offer wings to unlimited chances, empowering individuals to find their new interests and significantly more. Vi’s latest campaign builds on this insight, as per a press release issued by the brand.
The campaign is driven by a progression of (three) advertisements that plan to drive mindfulness and draw in with the customers genuinely. The primary promotion went live throughout the last end of the week. It expands on the passionate part of GIGAnet and how it helps customers flourish. The first ad shows how a young girl aces it at work and saves the day, thanks to GIGAnet.
Remarking on the campaign, Avneesh Khosla, head advertising official, Vi, said, “Telecom services are the lifesaver for a large number of Indians, and a catalyst for many of us to thrive and build a better tomorrow – rediscover our passions, learn new skills – as well as build new business models. Today Indians are looking for ways and means to achieve their ambitions, and get ahead in life.”
Avneesh also added “The Vi advertisement campaign #SpeedSeBadho is our endeavor to portray these enthusiastic stories, which are sponsored by Vi’s 4G. Our digital-focused communication reiterates how Vi’s fastest 4G, verified by Ookla, has helped the customers to thrive and move ahead in life.”
The campaign is conceptualized by Ogilvy, the 360-degree campaign will be seen across assorted media platforms, including TV, OTT, and digital platforms.
When your employees collaborate with each other seamlessly and respond to customers promptly, your business grows faster. #SpeedSeBadho on India’s fastest 4G network! Know more: https://t.co/I5giAlvPIW pic.twitter.com/L8t68IwCBY
— Vi Business India (@ViBusinessIndia) March 11, 2021
— Vi Customer Care (@ViCustomerCare) June 12, 2021
Talking about the idea driving the Vi campaign, Kiran Antony, CCO, Ogilvy South, said, “Today, everyone is continuously working towards bettering multiple aspects of their professional and personal life. Whether it’s about upskilling or starting a new business on social media, the speed of the network is the most critical factor. Through the #SpeedSeBadho campaign, we wanted to capture instances of people thriving using tongue twisters as an audio device.”
In addition to the three TVCs series, Vi has also planned other engagements. These will open for audience participation on digital, in a phased manner, putting forth the advantages and benefits that GIGAnet offers.
Vodafone Idea met up as a combined company two years prior. We have, from that point forward, focussed on incorporating two huge organizations, our kin, and cycles. What’s more, today, I am enchanted to introduce Vi, a brand that will carry significant importance to the lives of our clients. Indians are hopeful and need to excel throughout everyday life. They would cherish a solid accomplice to help them on this excursion. Vi’s situating is worked around this guarantee and will zero in on gathering the client needs to help them flourish.
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